Spanish Beauty Brand Acquires Majority Stake in Kama Ayurveda

Kama Ayurveda and Puig

HQ Team

Sept 16,2022: Spanish perfumer Puig and owner of brands such as Paco Rabanne, Nina Ricci, Carolina Herrera, has upped its stake in the Indian herbal beauty brand Kama Ayurveda Pvt. Ltd, to 85 percent. Puig increased its stake in Kama by 36 percent from the earlier 49 percent. With this acquisition, Puig has reaffirmed its belief in the vast growth potential in the beauty and wellness market.

Kama Ayurveda was founded in 2002 by Vivek Sahni, Dave Chang, Rajshree Pathy and Vikram Goyal. The company has based its offerings in the ancient Indian medical science of Ayurveda, and all its products foster holistic wellbeing.

Kama Ayurveda currently operates 54 stand-alone stores in India, with plans to operate more than 60 by the end of 2022. It has a strong online presence too, and Puig’s strong global presence will support the further expansion of Kama Ayurveda into global markets

Kama Ayurveda currently operates 54 stand-alone and shop-in-shop retail outlets across India and has a strong on-line presence as well. The partnership created today will leverage Puig’s strong global presence to support further expansion of Kama Ayurveda into global markets. The company plans to take Kama to the UK next year itself.

Puig says that it will continue to support Kama’s expansion in the domestic market with its expertise in brand building, technology skincare, and perfumery.

Marc Puig, Chairman and CEO of Puig, said: “We are delighted to strengthen our partnership with Kama Ayurveda, which has become a leading brand in India, earning the loyalty of millions of discerning beauty customers with sustainable, plant-based skincare and lifestyle products. India represents an incredibly exciting opportunity for Puig, and with this investment, we will continue our strategy of consolidating Kama Ayurveda’s strong domestic presence and of pursuing compelling opportunities in key markets abroad.” Vivek Sahni, co-founder and CEO of Kama Ayurveda added: “We are proud to be writing this new chapter in our successful partnership with Puig, which has helped accelerate Kama Ayurveda’s growth and expansion across India. By leveraging the wealth of Puig experience in nurturing founders and growing global beauty and skincare brands, together we will bring the experience of authentic Ayurvedic beauty and wellness to new audiences.”

Puig owns beauty brands Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Nina Ricci, Byredo, Penhaligon’s, L’Artisan Parfumeur, Kama Ayurveda and Loto del Sur; the licenses of Christian Louboutin and Comme des Garçons Parfums and Lifestyle fragrances, among them Antonio Banderas, Adolfo Dominguez, and Benetton. It also has The Charlotte Tilbury division. In 2021 Puig recorded sales of €2,585 million. Puig sells its products in more than 150 countries and has offices in 29 of them.

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